• +14.2pp

  Ad Recall vs TikTok benchmark

• +12.9pp

  Awareness vs TikTok benchmark

• +5.7pp

  Intent uplift (Brand Lift Study)

How Magnum launched a new ice cream format with TikTok-first creativity

• +22.6p.p.

  Ad Recall Lift, driven by episodic storytelling

• +34%

  higher 6-second VTR, compared to the previous Reach campaign

• +5.5p.p.

  Familiarity Lift, from Reach & Frequency activation

How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z

• +8p.p.

  Ad recall

• +4.8p.p.

  Awareness

• +146%

  higher VTR 2' vs prior branding campaigns

Driving long-lasting brand awareness with brand-suitable Pulse solutions

• +3.5%

  Ad recall

• +10 %

  6s Top Feed view through rate above benchmark

• +23%

  6s Auction view through rate above benchmark

Generating awareness and engagement for coffee brand Eduscho and its launch in Poland

• 27.2%

  Ad Recall

• %%

  increase in product awareness

• %%

  increase in favorability towards product

Building mass awareness of the new Knorr product "Crispy Chicken" with TikTok creators, to fully engage target group.

• 23.5%

  ad recall

• 3.9%

  lift in favorability

Launching a new product line in partnership with TikTok, driving mass awareness to increase sales.

• 50M

  brand impressions

• 52.3M

  video views

• >10K

  user generated Branded Effect videos

Raising awareness for Schwarzkopf LIVE's hair dye line with multi-market campaign.